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Reddit Expands Advertising API with Real-Time Bidding Capabilities

VentureBeatFebruary 13, 2025Michael NuñezRead original

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Reddit has launched expanded API capabilities that enable programmatic buying through real-time bidding integrations with major demand-side platforms. The update includes new targeting parameters based on subreddit engagement, conversation topics, and user intent signals beyond traditional demographic data.

Details

Reddit has launched expanded API capabilities that enable programmatic buying through real-time bidding integrations with major demand-side platforms. The update includes new targeting parameters based on subreddit engagement, conversation topics, and user intent signals beyond traditional demographic data.