Rakuten TV Hopes Other Streaming Companies Follow in Joining Barb

This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the Read More

Last updated May 13, 2026 by ATDb automated enrichment