Last updated Feb 19, 2026 by RSS Ingestion
On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […] The post Q4: Omnicom’s IPG Merger Is An AI Test Case appeared first on AdExchanger.