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Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano

Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano

Articleadweek.com

The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.

Source: AdweekPublished: Oct 21, 2026

Last updated Oct 21, 2026 by ATDb automated enrichment