Publicis Health Media’s Diana Bernstein: Can Healthcare Marketers Balance Personalization With Privacy Requirements?

MIAMI — Healthcare marketing faces the challenge of delivering relevant, personalized messaging while maintaining strict data privacy compliance, requiring sophisticated approaches that gather cross-device signals without compromising patient confidentiality. “We have to make sure that we’re doing this in a very data privacy safe way and making sure that we’re delivering that messaging to ultimately […]

Last updated Jun 2, 2026 by ATDb automated enrichment