“Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media

ExchangeWireMarch 10, 2026Charlotte McElenyRead original

Last updated Mar 10, 2026 by RSS Ingestion

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Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience... The post “Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media appeared first on ExchangeWire.com.