Skip to content
“Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media

“Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media

Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience... The post “Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media appeared first on ExchangeWire.com.

Last updated Mar 10, 2026 by ATDb automated enrichment

Source
ExchangeWire
Published
Mar 10, 2026
Topic
Foxtel Media
Mentions
2