Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets

Programmatic digital out-of-home is entering a new phase of maturity in the U.S., shifting from an emerging test channel into a core component of digital media strategy. New research from VIOOH suggests that marketers are not only increasing investment sharply, but also rethinking how DOOH fits within broader programmatic and performance-driven planning. The headline number […] Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets first appeared on Street Fight.