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'Product is number one, two and three': H&M global CMO on fixing fashion’s retail problem | ATDb

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'Product is number one, two and three': H&M global CMO on fixing fashion’s retail problem

'Product is number one, two and three': H&M global CMO on fixing fashion’s retail problem

CampaignMarch 18, 2026Read original

Last updated Mar 18, 2026 by RSS Ingestion

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H&M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.