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Principal Media Is Changing the Agency Model—Whether We Like It or Not | ATDb

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Principal Media Is Changing the Agency Model—Whether We Like It or Not

Principal Media Is Changing the Agency Model—Whether We Like It or Not

AdweekMarch 25, 2026Ryan JoeRead original

Last updated Mar 25, 2026 by RSS Ingestion

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Principal media is reshaping the economics and the trust dynamics of our business.