Skip to content

Post-Taylor Swift Effect, Most Super Bowl Ads Still Don’t Pass the Bechdel Test

AdweekFebruary 8, 2026Kathryn LundstromRead original

Last updated Feb 9, 2026 by ATDb automated enrichment

Details

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game was growing. But despite the uptick in female fandom and […]