Polygon launches first full-scale Display & Video (DV) campaign in Nigeria, marking a new milestone for data-driven outdoor in Africa

Polygon, Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher network, has announced the launch of its first full-scale Display&Video 360 (DV360) campaign in Nigeria; a milestone that highlights the growing maturity of pDOOH across the continent. The campaign, executed in Lagos State for Schweppes, represents the first time a Google-based enterprise media buying […]