PNC Bank’s Victoria Dravneek: Loyalty is Moving From Points Programs to Full Relationships

WASHINGTON, DC — Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty is all about building relationships with your clients. It’s not only the value you’re giving them in terms of points or rewards, it’s […]

Last updated Oct 14, 2026 by ATDb automated enrichment