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Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty

Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty

Articleadweek.com

CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.

Last updated Sep 1, 2026 by ATDb automated enrichment

Source
Adweek
Published
Sep 1, 2026
Topic
CarMax
Mentions
1

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