Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media

NEW YORK — Most everyone loves to binge their favorite programs on CTV. But streaming services’ vast content libraries also create decision fatigue that has consumers often pining linear television’s simplicity. Such analog wishes may be the reason that live viewing represents approximately 70% of consumption even on platforms designed for on-demand access, according to [...]