Pharma Brands are Missing CTV’s ‘Halo Effect,’ Says CMI Media Group’s Miller

MIAMI — The pharmaceutical industry has long treated television advertising with affection – big budgets, elaborate productions, and a stubborn attachment to linear broadcasts. But the economics of reaching patients and healthcare professionals are shifting dramatically. Connected TV offers pharma marketers something linear never could: the ability to adjust targeting, frequency, and creative in real [...]

Last updated May 17, 2026 by ATDb automated enrichment