Pharma Ads Are Stuck in a 60-Second Rut. One Genentech Executive Thinks He Knows the Way Out

CANNES, France — A car jack branded as Viagra, a botox campaign that never describes the product overtly, a GLP-1 drug reminscent of the Mac-versus-PC guys. Picture a pharmaceutical ad, and these wouldn’t be top of your list – but that, according to one industry exec, is precisely the problem. The pharmaceutical industry’s direct-to-consumer advertising […]

Last updated Sep 1, 2026 by ATDb automated enrichment