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PepsiCo’s first creator-led product launch reimagines chips for Gen Z

PepsiCo’s first creator-led product launch reimagines chips for Gen Z

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.

Last updated Feb 19, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Feb 18, 2026
Topic
PepsiCo
Mentions
1