Pause Ads Go Programmatic on TF1

French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via programmatic pipes. The first campaign, for kitchen appliance maker Vorwerk's Thermomix product, was run by French marketing group Heroiks via demand-side platform The Trade Desk. TF1 launched the AdPause format at the start of last year, Read More

Last updated Oct 26, 2026 by ATDb automated enrichment