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OpenAI Killed Sora. Creatives Had Already Moved On | ATDb

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OpenAI Killed Sora. Creatives Had Already Moved On

OpenAI Killed Sora. Creatives Had Already Moved On

AdweekMarch 26, 2026Trishla OstwalRead original

Last updated Mar 26, 2026 by RSS Ingestion

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As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.