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Only 4% of UK marketers now rely on behavioural data for ad impact – report

Only 4% of UK marketers now rely on behavioural data for ad impact – report

Articleperformancemarketingworld.com

UK marketers are increasingly moving away from traditional behavioural tracking, with only 4% identifying past behavioural data as the main driver of ad impact, signaling a major shift in how advertisers approach targeting and measurement.

Source: Performance Marketing WorldPublished: Oct 20, 2026

Last updated Oct 21, 2026 by the ATDb Editorial Team