“Once You’ve Won a Race to the Bottom on Price, You’re at the Bottom” – Buy-Side View with The Kite Factory’s Gregor Chalmers

As agency work become less transactional and more collaborative, price is becoming less of a factor in client-agency relationships. "I think we are moving into an area where agencies are less transactional, and the best work we do with clients is where we are seeing genuine partnerships," says Gregor Chalmers, Head of Broadcast at The Read More

Last updated Oct 19, 2026 by ATDb automated enrichment