On your marks: TikTok, Strava establish six-digit fund for running creators

TikTok and Strava are sprinting across Europe to find the continent's most exciting run clubs. That's the gist of the Pan-European Local Movement Fund, a €100,000 pool that has been allocated for running creators and their associates. The six-digit fund will be meted out among 20 European creators, who will highlight their local run clubs and fitness communities. Payouts will take two different forms, with the so-called "creator-ambassadors" receiving both direct funding and ad credits. Visit Tubefilter for more great stories.

Last updated Jun 25, 2026 by ATDb automated enrichment