On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing

Over the years, Ryan Trahan has shown that he's always down to try something new. On Joyride Day, he applied that adventurous approach to his snack brand. In true Ryan Trahan fashion, his promotional event for Joyride was a 50-state affair filled with spectacle, celebrity cameos, and a record-breaking level of attention. After traveling from coast to coast in search of the state that loves candy the most, Trahan capped off his journey by hosting a live stream that included a successful Guinness World Records attempt. Visit Tubefilter for more great stories.

Last updated Jun 25, 2026 by ATDb automated enrichment