Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO [...]

Last updated Mar 11, 2026 by ATDb automated enrichment