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Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns | ATDb

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Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

DigidayApril 24, 2026Zofia ZwieglinskaRead original

Last updated Apr 24, 2026 by RSS Ingestion

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After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.