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Nielsen: Sports continues to prop up ad-supported TV | ATDb

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Nielsen: Sports continues to prop up ad-supported TV

Nielsen: Sports continues to prop up ad-supported TV

Marketing DiveMarch 16, 2026Sara KarlovitchRead original

Last updated Mar 16, 2026 by RSS Ingestion

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Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025.