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NewFronts 2026 decoded—TV 3.0, agentic tools and digital ad budgets | ATDb

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NewFronts 2026 decoded—TV 3.0, agentic tools and digital ad budgets

NewFronts 2026 decoded—TV 3.0, agentic tools and digital ad budgets

Ad AgeMarch 20, 2026Parker HerrenRead original

Last updated Mar 20, 2026 by RSS Ingestion

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Ad Age reporters prep you for NewFronts 2026: how creators, agentic AI and shifting digital budgets redefine the event—and what matters now for media buyers and brands.