Last updated Apr 24, 2026 by RSS Ingestion
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...] The post New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories appeared first on ExchangeWire.com.