New Research Finds Earned Media Accounts for 25% of All Large Language Model Citations

Muck Rack’s Generative Pulse Report Underscores Why Strategic, Thought Leadership-Driven PR Has Never Been More Consequential A December 2025 research report from Muck Rack’s Generative Pulse platform found that journalistic and earned media sources account for nearly 25% of all citations generated by large language models, with non-paid media sources collectively representing approximately 94% of all AI-cited […]