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New Balance partners with Kizik’s parent company for hands-free tech | ATDb

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New Balance partners with Kizik’s parent company for hands-free tech

New Balance partners with Kizik’s parent company for hands-free tech

Retail DiveMarch 31, 2026Howard RubenRead original

Last updated Mar 31, 2026 by RSS Ingestion

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The licensing deal with HandsFree Labs will bring slip-in sneakers to New Balance customers by next year.