Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth

Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year. The post Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth appeared first on AdExchanger.

Last updated Oct 21, 2026 by ATDb automated enrichment