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Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.

Last updated Oct 21, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Oct 21, 2026
Topic
Netflix
Mentions
1

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