Nearly Three-Quarters of Marketing Teams Haven’t Grown as Marketers Face Pressure to Move Faster in the AI Era

New Demandbase Research Finds 72% of Marketing Teams Haven’t Grown in Two Years as 70% Face Faster Turnaround Expectations As AI reshapes how marketing operates, B2B marketing teams are facing growing pressure to deliver on tighter timelines without adding people. Nearly three-quarters (72%) of teams are the same size or smaller than they were two […]

Last updated Oct 21, 2026 by ATDb automated enrichment