More Partners, More Problems: Why CTV Needs a Supply Path Reset

As the CTV market matures, buyers are seeing increased supply while publishers have more programmatic partners to work with. But adding more monetisation partners does not automatically bring greater value, argues Anastasia Skliarenko, Director of Growth at Axis, and that assumption risks making supply paths convoluted and costly.  CTV has inherited some useful things from digital Read More

Last updated Oct 22, 2026 by ATDb automated enrichment