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Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search | ATDb

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Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

DigidayApril 7, 2026Kimeko McCoyRead original

Last updated Apr 7, 2026 by RSS Ingestion

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Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.