MMM Must Plug Directly Into Bidding Systems to Stay Competitive, Mutinex CEO Says
Articlebeet.tv
CANNES, France – Within six to 12 months, brands that fail to connect incrementality data directly into their programmatic bidding systems will find themselves at a structural disadvantage, according to the chief executive of a marketing measurement company. IAB’s 2026 Outlook Study found that 61% of buyers expect to focus more time and resources on […]
Last updated Sep 15, 2026 by ATDb automated enrichment