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Mike’s Hard Lemonade looks to win over Gen Z with animated lemons | ATDb

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Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

Marketing DiveMarch 31, 2026Peter AdamsRead original

Last updated Mar 31, 2026 by RSS Ingestion

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A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.