Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s name to Microsoft Gaming, its leaders have decided to change the name back to Xbox and laid out their vision for the next stage of the business. “‘Microsoft Gaming’ describes our structure but it does not […]

Last updated Apr 23, 2026 by ATDb automated enrichment