Meta Is Launching An Easy Button For CAPI

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […] The post Meta Is Launching An Easy Button For CAPI appeared first on AdExchanger.