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Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition | ATDb

Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition

AdweekMarch 2, 2026Brittaney KieferRead original

Last updated Mar 2, 2026 by RSS Ingestion

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Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.