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Meet Super Bowl LX’s unsung heroes behind some of the biggest ads | ATDb

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Meet Super Bowl LX’s unsung heroes behind some of the biggest ads

Meet Super Bowl LX’s unsung heroes behind some of the biggest ads

Ad AgeFebruary 6, 2026Parker HerrenRead original

Last updated Feb 8, 2026

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Ad Age spotlights the behind‑the‑scenes pros powering 9 Super Bowl campaigns, from VFX and puppetry to business affairs and engineering, showing how ads make it from concept to the big screen.