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Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

Lord believes the lack of transparency across the agency world is something that AI can improve upon.

Last updated Mar 23, 2026 by ATDb automated enrichment

Source
Digiday
Published
Mar 23, 2026
Topic
Horizon
Mentions
1