Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem

Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...] The post Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem appeared first on ExchangeWire.com.