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McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe | ATDb

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McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe

McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe

AdweekMarch 3, 2026Robert KlaraRead original

Last updated Mar 3, 2026 by RSS Ingestion

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CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.