MarTech Acquisition: Viant to Acquire TVision

The acquisition will allow Viant to deliver advertisers an unbiased view of the TV landscape and a clearer path to results Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence […]