Marketing Architects Shares How Annika® Evolved to Address CTV’s Toughest Challenges

TV agency Marketing Architects shares an inside look at how Annika, its proprietary DSP, tackles streaming’s most persistent challenges nearly three years after launch. TV advertising agency Marketing Architects shares how Annika®, the agency’s homegrown DSP, has evolved since the public launch of its Connected TV capabilities in 2023. Inventory volume has nearly doubled in the last […]

Last updated Jul 20, 2026 by ATDb automated enrichment