Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?

Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5 […] The post Marketers, The Free Token Lunch Is Over. Is Your Stack Ready? appeared first on AdExchanger.

Last updated Aug 24, 2026 by ATDb automated enrichment