Marketers know what improves paid media ROI, but underinvest in it
Articlemartech.org
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. The post Marketers know what improves paid media ROI, but underinvest in it appeared first on MarTech.
Last updated Jul 17, 2026 by ATDb automated enrichment