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Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbook

Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbook

Articleadweek.com

The team behind Coca-Cola's biggest marketing push reveals its creative approach

Last updated Apr 9, 2026 by ATDb automated enrichment

Source
Adweek
Published
Apr 9, 2026
Topic
Coca-Cola
Mentions
1