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Lay’s uses WhatsApp to create a group chat for World Cup fans | ATDb

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Lay’s uses WhatsApp to create a group chat for World Cup fans

Lay’s uses WhatsApp to create a group chat for World Cup fans

DigidayMarch 16, 2026Kimeko McCoyRead original

Last updated Mar 16, 2026 by RSS Ingestion

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Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.